Reassured, the UK’s largest life insurance broker * , marks 15 years in business, celebrating over a decade of consistent growth and excellent customer outcomes.

Since its launch in 2009, the company has built a solid reputation for delivering great customer service and pioneering cutting-edge technology.

The company aims to grow further in the UK protection market after hiring new Chief Executive Officer (CEO) Mark Townsend in January 2024.

Mark Townsend, CEO, Reassured comments:

Mark Townsend, CEO

I’m absolutely delighted that Reassured is standing strong, growing and flourishing after 15 years. We are really looking forward to celebrating this milestone anniversary as a team, as we enter the next stage of our exciting journey as a life insurance broker.

We are grateful to our investors, customers, brokers, and our employees for their amazing support to date. With special talent, innovative technology, and data initiatives, we are building longevity, and we look forward to another 15 successful years in business, and beyond.

Reassured’s story so far:

  • 2009: The launch
    - Co-founders Steve Marshall (CEO) and Laura Benton (COO) identify a gap in the protection market and launch life insurance brokerage, Reassured.
  • 2015: FCA Authorisation
    - Reassured becomes authorised and regulated by the Financial Conduct Authority (FCA).
    - Reassured is recognised as a great place to work, ranking fifth in the Sunday Times Top 100 Small Companies to Work For list.
  • 2017: Accelerated growth
    - Reassured continues to grow year-on-year and opens three new UK offices in Manchester, Basingstoke, and Portsmouth to accommodate our expanding team.
  • 2018: Award winners
    - Reassured is proud to win three industry awards, including Princess Anne Training Award.
  • 2020: Continued growth
    - As COVID impacts the UK, Reassured continues to provide its vital service, transitioning all employees to home-based working.Reassured’s workforce increases by 50% and the company open four new UK office so Bridgepoint Development Capital, private equity firm, invests in Reassured.
    - Reassured wins ‘Growing Business of the Year’ at the Growing Business Awards.
  • 2021: Diversification
    - Reassured launches new protection advisory service, ‘Reassured Advice’.
    - The company adds income protection to its product offering.
    - Reassured is ranked sixth in the Sunday Times Top 100 Companies to Work For list and wins ‘Large Business of the Year’ at the Inspire Awards.
    - Reassured reach the 1,000,000 families protected milestone.
  • 2022: Expansion
    - Reassured launches ‘buy life insurance online’ digital platform.
    - The company pays out a staggering £40 million in protection claims.
  • 2023: Partnerships and technology
    - Reassured welcomes two new partnerships, Go.Compare and Beagle Street.
    - Reassured introduces artificial intelligence (AI) to its post-sales communication.
  • 2024: Success
    - Mark Townsend joins Reassured as new CEO, while Steve Marshall takes a non-executive role.
    - Reassured reach the 1,500,000 families protected milestone.
    - Reassured grow to over 800 staff.
    - The company launches their charity partnership with Winston's Wish.

Founder and Non-Executive Director at Reassured Steve Marshall added:

Steve Marshall CEO headshot

Amid the many challenges of operating for over a decade, including operating in a mostly virtual, pandemic environment during COVID, Reassured has stayed on-track and accomplished an extraordinary amount.

We’re now focused on the future. I am immensely proud of what our exceptional colleagues, across all of our UK offices, have achieved so far, with a collaborative spirit that enables Reassured’s continuing success journey.

Notes to editors:

About Reassured

Reassured is an award-winning, FCA-regulated life insurance broker. As the UK’s largest life insurance broker * , the business specialises in arranging life insurance for families across the country and has helped protect over 1,500,000 families.

With over 14 years’ experience in the field, the business’s dedicated customer service team compare quotes from a range of leading insurers to help people find the right insurance policy for them.

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